Business Communication: Process & Product, 10th Edition – PDF ebook

Buy Business Communication: Process & Product, 10th Edition PDF ebook by author Mary Ellen Guffey; Dana Loewy – published by Cengage Learning in 2022 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.

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eBook Details:

• Full title: Business Communication: Process & Product, 10th Edition
• Edition: 10th
• Copyright year: 2022
• Publisher: Cengage Learning
• Author: Mary Ellen Guffey; Dana Loewy
• ISBN: 9780357129364, 9780357129364
• Format: PDF

Description of Business Communication: Process & Product, 10th Edition:

Interested in making your skills future-ready and recession-proof? Guffey/Loewy’s best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E, can help. This award-winning book with the latest content guides you in developing communication competencies most important for professional success in today’s hyper-connected digital age. Refine the skills that employers value most, such as superior writing, speaking, presentation, critical thinking and teamwork skills. Two updated employment chapters offer tips for a labor market that is more competitive, mobile and technology-driven than ever before. Based on interviews with successful practitioners and extensive research into the latest trends, technologies and practices, this edition offers synthesized advice on building your personal brand, using LinkedIn effectively and resume writing. A signature 3-x-3 writing process, meaningful assignments and focused practice further equip you with the communication skills to stand out in business today.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Table of Contents of Business Communication: Process & Product, 10th Edition PDF ebook:

Business CommunicationBrief ContentsContentsAppreciation for SupportAbout the AuthorsUnit 1: Communication FoundationsChapter 1: Business Communication in the Digital AgeZooming In: Nordstrom: A Century-old Retailer Keeps Reinventing Itself1-1: Thriving in a Digital, Mobile, a Social Workplace1-2: Building Future-Proof Skills for the Twenty-First-Century Workplace1-3: Trends and Challenges Affecting You in the Information Age Workplace1-4: Communication Channels in Organizations and Media Richness1-5: Ethics in the Workplace Needed More Than EverZooming In: Your Turn: Applying Your Skills at NordstromSummary of Learning OutcomesChapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette SkillsZooming In: Uplifting Others: Collaboration a Team-Orientation at Lyft2-1: Excelling in Professional TeamsChecklist: Developing Team Effectiveness2-2: Preparing and Participating in Face-to-Face and Virtual MeetingsChecklist: Planning and Participating in Productive Meetings2-3: Practicing Active ListeningChecklist: Improving Listening2-4: Communicating NonverballyChecklist: Building Strong Nonverbal Communication Skills in the Workplace2-5: Developing Professionalism and Business Etiquette Skills at the Office and OnlineZooming In: Your Turn: Applying Your Skills at LyftSummary of Learning OutcomesChapter 3: Intercultural CommunicationZooming In: Walmart: Global Expansion Marred by Intercultural Blunders and Legal Woes3-1: Building Intercultural Communication Skills in a Globalized World3-2: Understanding Culture and Communication3-3: Becoming Interculturally ProficientChecklist: Achieving Intercultural Proficiency3-4: Considering Culture and Ethical Business Practices3-5: Evaluating Benefits and Challenges of Workplace DiversityZooming In: Your Turn: Applying Your Skills at WalmartSummary of Learning OutcomesUnit 2: The Writing Process in the Digital EraChapter 4: Planning Business MessagesZooming In: Words Matter! Visiblethread Strives to Improve Readability in Corporate Writing4-1: Exploring the Communication Process4-2: Applying the 3-x-3 Writing Process to Business Messages4-3: Analyzing and Anticipating the Audience4-4: Employing Expert Writing Techniques to Adapt to Your AudienceChecklist: Adapting a Message to its Audience4-5: Collaborating on Team ProjectsZooming In: Your Turn: Applying Your Skills at VisiblethreadSummary of Learning OutcomesChapter 5: Organizing and Drafting Business MessagesZooming In: How a Wedding Website Grew Into a $100 Million Event Planning Business5-1: Organizing and Drafting Messages Begins With Research5-2: Generating Ideas to Solve Problems5-3: Organizing Ideas to Show Relationships5-4: Composing the First Draft With Effective Sentences5-5: Mastering Four Skillful Writing TechniquesChecklist: Drafting Effective Sentences5-6: Building Well-organized ParagraphsChecklist: Preparing Meaningful ParagraphsZooming In: Your Turn: Applying Your Skills at MyEvent.comSummary of Learning OutcomesChapter 6: Revising Business MessagesZooming In: Taco Bell Amazingly Ranks No. 16-1: Hitting the Brakes: Applying Phase 3 of the Writing Process6-2: Enhancing Message Clarity6-3: Using Document Design to Improve Readability6-4: Catching Errors With Careful Proofreading6-5: Evaluating the Effectiveness of Your MessageChecklist: Editing, Proofreading, and EvaluatingZooming In: Your Turn: Applying Your Skills at Taco BellSummary of Learning OutcomesUnit 3: Workplace CommunicationChapter 7: Short Workplace Messages and Digital MediaZooming In: Be Safe. Be Free. Be Authentic: Cybersecurity Firm Averon on a Mission to Solve a Big Pr7-1: Communicating in the Digital Age With E-mails and MemosChecklist: Professional E-mails and Memos7-2: Messaging and Texting at Work7-3: Making Podcasts Work For Business7-4: Telling Stories With Blogs and News Sites7-5: Navigating Social Networking For BusinessChecklist: Using Digital Media Like a ProZooming In: Your Turn: Applying Your Skills at AveronSummary of Learning OutcomesChapter 8: Positive and Neutral MessagesZooming In: Domino’s: A Technology Company That Sells Pizza?8-1: The Writing Process For Positive and Neutral Messages8-2: Routine Request, Response, and Instruction MessagesChecklist: Writing Direct Requests and Responses8-3: Direct Claims and Complaints8-4: Adjustment MessagesChecklist: Direct Claim, Complaint, and Adjustment Messages8-5: Goodwill MessagesChecklist: Goodwill MessagesZooming In: Your Turn: Applying Your Skills at Domino’sSummary of Learning OutcomesChapter 9: Negative MessagesZooming In: The Bad News Keeps Coming: Volkswagen and Dieselgate9-1: Communicating Negative News Strategically9-2: Analyzing Negative-News Strategies9-3: Composing Effective Negative Messages9-4: Refusing Typical Requests and Claims9-5: Managing Bad News Within OrganizationsChecklist: Conveying Negative NewsZooming In: Your Turn: Applying Your Skills at Volkswagen GroupSummary of Learning OutcomesChapter 10: Persuasive and Sales MessagesZooming In: Juul-suspicions Unlikely to Evaporate10-1: Understanding Persuasion in the Contemporary Workplace10-2: Applying Four Essential Principles to Successful Persuasive Messages10-3: Writing Persuasive Requests, Claims, and ComplaintsChecklist: Using the Aida Strategy to Request Actions, Make Claims, and Deliver Complaints10-4: Writing Persuasive Messages in Digital Age Organizations10-5: Creating Effective Sales Messages in Print and OnlineChecklist: Preparing Persuasive Direct-Mail and E-Mail Sales Messages10-6: Crafting Persuasive Press ReleasesZooming In: Your Turn: Applying Your Skills Against VapingSummary of Learning OutcomesUnit 4: Reports, Proposals, and PresentationsChapter 11: Report Writing BasicsZooming In: Can Seventh Generation Democratize Sustainable Cleaning Products?11-1: Beginning With Basics: Applying the 3-x-3 Writing Process to Report Writing11-2: Researching Report Data11-3: Understanding Typical Report Functions, Organization, Writing Styles, and Formats11-4: Documenting Information11-5: Creating Meaningful GraphicsZooming In: Your Turn: Applying Your Skills at Seventh GenerationSummary of Learning OutcomesChapter 12: Informal Business ReportsZooming In: Measuring Data the Netflix Way12-1: Interpreting Digital Age Data12-2: Drawing Conclusions and Making Recommendations12-3: Organizing Data12-4: Writing Short Informational ReportsChecklist: Writing Informational Reports12-5: Preparing Short Analytical ReportsChecklist: Writing Analytical ReportsZooming In: Your Turn: Applying Your Skills at NetflixSummary of Learning OutcomesChapter 13: Proposals, Business Plans, and Formal Business ReportsZooming In: Bold Proposals Helped Propel Spacex Ahead of the Competition13-1: Writing Informal Proposals13-2: Preparing Formal ProposalsChecklist: Writing Proposals13-3: Creating Effective Business Plans13-4: Writing Formal Business Reports13-5: Body and Back Matter Components of Formal Business Reports13-6 Final Writing TipsChecklist: Preparing Formal Business ReportsZooming In: Your Turn: Applying Your Skills at SpacexSummary of Learning OutcomesChapter 14: Business PresentationsZooming In: Jean-luc Doumont: A Globe-trotting Engineer Teaches Speaking Skills14-1: Creating Effective Business Presentations14-2: Organizing Content and Using Visual Aids to Connect With Audiences14-3: Preparing Engaging Multimedia Presentations14-4: Refining Delivery, Rehearsing, and Performing Your TalkChecklist: Preparing and Organizing Business Presentations14-5: Developing Intercultural and Team Presentations14-6: Adopting Smartphone Best Practices For BusinessZooming In: Your Turn: Applying Your Skills at an NGOSummary of Learning OutcomesUnit 5: Employment CommunicationChapter 15: The Job Search, Résumés, And Cover Letters In The Digital AgeZooming In: Is Job Searching Like Dating?15-1: Technology Shapes Today’s Job Searching15-2: Exploring the Open Job Market15-3: Unlocking the Hidden Job Market15-4: Customizing Your Résumé15-5: Using Digital Tools to Boost Your Job SearchChecklist: Creating and Submitting a Customized Résumé15-6: Cover Messages-do They Still Matter?Zooming In: Your Turn: Applying Your Skills With Amanda AugustineSummary of Learning OutcomesChapter 16: Interviewing And Following UpZooming In: Thorough Preparation Triggers Interview Success16-1: Sharpening Your Interview Skills16-2: Before the Interview16-3: During the Interview16-4: After the Interview16-5: Preparing Additional Employment DocumentsZooming In: Your Turn: Applying Your Skills With Don GeorgevichSummary of Learning OutcomesAppendix A: Document FormatsAppendix B: Citation FormatsAppendix C: Correction Symbols and Proofreading MarksAppendix D: Grammar and MechanicsKey to Grammar and MechanicsTest Your Etiquette IQ ResponsesReferencesIndex